In 2005, Rosen Peng and his wife co-founded 'Double Egret' company, symbolizing the couple leading their team towards a further and higher future.
In the same year, he registered his own brand, CCEWOOL®, becoming one of the first enterprises to export a Chinese-owned brand. The 20 years of brand operation witnessed the challenging journey Rosen Peng underwent to introduce a Chinese brand into the international market, evolving from skepticism towards Chinese products to trust and acceptance.
With over two decades of experience in international trade, Rosen Peng and his team worked diligently to develop their brand. The CCEWOOL® brand established international standardized processes in terms of quality, category expansion, brand R&D, and after-sales systems, becoming one of the well-known brands in China's export industry.
In 2013, he collaborated with experts in the field of refractory materials to co-develop a patented product for roof insulation.
In 2016, together with his wife, he established a branch of the CCEWOOL® brand in Canada, setting up a marketing department and warehouse. They collaborated several times with experts in the U.S. fire protection field, obtained multiple patents, and launched innovative fireproof products compliant with building regulations.
In 2020, Rosen Peng developed and launched the “Ceramic Fiber Products Intelligent Manufacturing Management System V1.0.” He led the integration of this system with earlier technology upgrades to establish a fully digitalized control framework for the entire ceramic fiber blanket production process. This system enabled real-time monitoring of production parameters, intelligent scheduling of processes, and dynamic optimization of resources, significantly improving product quality consistency and production efficiency. It also provided strong support for CCEWOOL® ceramic fiber blankets to expand into global markets.
In 2021, Rosen Peng introduced the “Ceramic Fiber Products Quality Traceability and Statistical Analysis Platform V1.0.” This platform enabled full digital traceability from raw materials to finished products, along with big data analysis of quality performance. It allowed for rapid identification of defect sources, reduced the defective product rate, and greatly enhanced overall product quality levels.
In 2022, he developed and launched the “Fiber Micro-defect Detection System Based on Image Recognition Technology V1.0.” This system accurately identified microscopic defects in fibers, achieving an almost 100% detection accuracy rate and eliminating the risks of missed or false inspections associated with manual testing. The technology significantly improved the stability and qualification rate of CCEWOOL®’s low bio-persistent fibers and polycrystalline fiber product lines. By generating visualized inspection reports, it provided strong quality assurance for entering high-end international supply chains.
In 2023, Rosen Peng founded the CCEWOOL® brand's U.S. company and established a CCEWOOL® brand warehouse and exhibition center in the United States. Leveraging America's cutting-edge R&D and market information, he further collaborated with U.S. fire protection experts to develop more competitive products, enhancing the CCEWOOL® brand's competitiveness in the international market.
In the same year, he launched the “Big Data-Driven Refractory Fiber Process Parameter Optimization System V1.0.” By applying multivariable analysis and intelligent algorithms, this system achieved precise optimization of process parameters, improving the stability and qualification rate of high-temperature insulation fiber shapes while reducing energy consumption and production costs. Deeply integrated with CCEWOOL® high-temperature insulation fiber modules, it established a dynamic model linking “application requirements—process parameters—product performance,” driving continuous improvements in insulation efficiency and adaptability, and reinforcing CCEWOOL®’s leadership in the global industrial insulation market.
Through outstanding leadership and a strong commitment to brand development, Rosen Peng has not only brought the CCEWOOL® brand from China onto the global stage but has also reshaped international perceptions of “Made in China” with ongoing technological innovation and uncompromising quality standards.
Today, CCEWOOL® is recognized as a leading brand in the global high-temperature insulation materials industry. It stands as a benchmark of how a Chinese independent brand can earn international trust, respect, and influence. Looking ahead, CCEWOOL® will continue to drive innovation and uphold quality as its foundation, delivering advanced and reliable solutions for energy conservation and sustainable development across global industries.